Eye Tracking Study For Facebook Pages
In a webcam eye-tracking study published by Mashable, participants spent less time looking at
wall posts & ads and more time looking at the cover photo of Facebook pages. Results suggested that:
- Cover photos are the first impressions. Viewers always looked at the cover photo first. In all but one case, they spent a longer time looking at it than at timeline content.
- Everyone will notice your cover photo. It's larger than anything else and 100% of viewers looked at it. On average, they saw it in 0.5 seconds or less.
The new timeline format has changed the way consumers experience brands on Facebook.
Hence it is a good strategy to change cover photos frequently to reflect the latest promotions,
offers, products or services.
Image courtesy of Mashable